Bring relevant evidence together
Review findings from the marketing and website accounts connected for your engagement.
The Engine
Turn scattered marketing data into a clear direction.
Campaigns create plenty of data. The Engine is our team's tool for finding what matters across Google Ads, Meta, Analytics and Search Console, and turning that evidence into a focused review.
Used by our agency team as part of its work with clients.
The Engine
Designed in Iceland
Built on real working relationships.Some of the brands Svartigaldur has worked with.
Why it makes a difference
Bring the evidence into the same conversation.
Focus the investigation
Use the findings to identify what needs explanation, where performance is changing and which questions deserve attention.
Support human decisions
Our team reviews the evidence in the context of your business before recommending the next step.
A little closer to the product
Connect the evidence. Focus the investigation.
The Engine helps our team work across connected marketing and website accounts. Explore the path from available data to a question worth investigating.
The EngineInteractive example
GGoogle Ads∞MetaaAnalytics⌕Search Console
One starting point
Connect the evidence.
Advertising, search and the website journey.
Choose a perspective
Start with the accounts that matter.
Google Ads, Meta, Analytics and Search Console can each show part of the picture. We agree the access required for your engagement and work with the data available.
In your working day
Useful work starts with a good question.
A campaign brings more visits but fewer enquiries. Review the advertising and website evidence together to decide where a closer investigation would be useful.
Who is it for?
For Svartigaldur clients who want their marketing decisions grounded in the data available from their accounts.
From the idea to the work
Better evidence for the people doing the work.
The Engine is used by our agency team. Its value reaches the client through a more focused review, clearer questions and recommendations grounded in the engagement.
- Relevant findings from connected accounts
- A focused set of questions for investigation
- Team-reviewed evidence for recommendations
How we get started
- Agree the business questions and the account access required.
- Review the available marketing and website data.
- Use the findings to guide the team's analysis and recommendations.
Used by our agency team as part of its work with clients.
A few useful details
Before we begin.
Is this a dashboard we log into ourselves?
The Engine is currently an agency tool. Our team uses it to support analysis and client work; a separate self-service product is not being promised here.
Which accounts can be part of the review?
The current product catalog covers Google Ads, Meta, Analytics and Search Console. We agree the connected accounts and required access for each engagement.
Does this replace our marketing team?
It supports the team's work. People interpret the findings, choose priorities and make decisions in the context of the business.
