Look at the journey
Use session replay to investigate how visitors move through a page or flow and where they appear to hesitate.
Heartbeat
See the journey behind every visit.
Numbers tell you that people visited. Heartbeat helps you understand the experience behind those visits, using session replay and heatmaps to bring website journeys into view.
Tracking setup is required before activity can be collected.
Heartbeat
Designed in Iceland
Built on real working relationships.Some of the brands Svartigaldur has worked with.
Why it makes a difference
Get closer to the experience behind the numbers.
See patterns on the page
Use heatmaps to explore interaction patterns and identify areas worth reviewing.
Give design decisions a starting point
Bring observed behavior to the discussion when choosing which content, layout or journey to improve.
A little closer to the product
See the moment that deserves a closer look.
Switch between a replay, a heatmap and a focused investigation. This illustrative journey shows how observed behavior can guide a better question.
HeartbeatInteractive example
nord.ExperiencesOur story
Example travel page
A day to remember.
Wild places. Small groups. A fresh perspective.
Find your adventure
Choose a dateGuestsExplore trips
A simulated journey. This example does not record your visit.
Choose a perspective
Watch a journey unfold.
Look at how someone moves through a page or flow. Session replay gives a team a way to investigate apparent hesitation in context.
In your working day
Useful work starts with a good question.
People reach an enquiry page but few complete the journey. Review how they use the page before deciding whether the form, copy or layout needs work.
Who is it for?
For marketing, design and website teams deciding which parts of a visitor journey need closer attention.
From the idea to the work
Give your next design decision something to stand on.
Bring observed journeys to the discussion about your forms, landing pages and content. Start with a specific question and use the evidence to narrow the next investigation.
- Session replay after tracking is installed
- Heatmaps of observed interaction
- A focused starting point for website improvements
How we get started
- Agree the tracking setup and the pages to study.
- Collect activity after the tracking pixel is installed.
- Review journeys and heatmaps with a specific question in mind.
Tracking setup is required before activity can be collected.
A few useful details
Before we begin.
Will it show visits from before installation?
No. Heartbeat needs its tracking pixel in place before it can collect activity. We agree the setup and appropriate data handling before collection begins.
What needs to happen before collection begins?
We agree the pages and tracking setup, install the tracking pixel and establish the appropriate data handling for your website.
Does a replay tell us why somebody left?
It shows behavior, not a visitor's thoughts. We use replays and heatmaps to form questions, then check them against the wider context.
