Put demand in context
Review economic indicators alongside the changes you see in your own business. Build a clearer picture before choosing a response.
Iceland Signals
A clearer view of Iceland’s next season.
Your bookings and enquiries tell part of the story. Iceland Signals brings Icelandic economic indicators, Keflavík arrivals and visitor nationality data into the conversation, so you can plan with a wider view.
Available with guidance from the Svartigaldur team.
Iceland Signals
Designed in Iceland
Built on real working relationships.Some of the brands Svartigaldur has worked with.
Why it makes a difference
Your business does not operate in a vacuum.
Understand the visitor mix
Use arrivals and nationality data to ask better questions about the audiences you serve and the markets you want to reach.
Plan the next conversation
Bring relevant market evidence to discussions about campaigns, seasonal offers and business priorities.
A little closer to the product
See the market from more than one angle.
Move between the visitor picture and the economic context. These illustrative views show the questions the data can help you bring to the table.
Iceland SignalsInteractive example
Iceland · market view
Example dataKeflavík arrivals
Example seriesComparisonIndex
Read the source, the period and your own results together.
Choose a perspective
Put your own demand in context.
Keflavík arrivals provide a wider reference for the changes you see in bookings and enquiries. Compare the same reporting periods before drawing a conclusion.
In your working day
Useful work starts with a good question.
Enquiries from one market have slowed. Compare your own results with the wider visitor picture before deciding whether to change the campaign, investigate the booking journey or wait for more evidence.
Who is it for?
For Icelandic tourism businesses, marketing teams and decision-makers who need market context when reviewing demand.
From the idea to the work
Bring the outside world into your next planning meeting.
A campaign, an offer or a seasonal plan starts with a better question when you can place your own results alongside relevant market evidence.
- Icelandic economic indicators
- Keflavík arrivals and visitor nationality data
- Sources and reporting periods for a grounded discussion
How we get started
- Start with the decision you are trying to make.
- Review the relevant indicators, sources and reporting periods.
- Compare the market picture with your own results and agree what to investigate next.
Available with guidance from the Svartigaldur team.
A few useful details
Before we begin.
Does Iceland Signals predict our bookings?
It provides market context, not a promise about future demand. Economic and visitor datasets have different reporting periods. We look at the source and date of each series when interpreting it.
Is every dataset updated in real time?
No. Economic and visitor datasets have different publication schedules. We look at the source and reporting period of each series when interpreting it.
Can this help with a campaign decision?
It can add market context to your own campaign and booking data. It supports the investigation; the team still evaluates the evidence and decides what to do.
